Preston North End has announced the biggest shirt sponsorship deal in its history with Tennent Caledonian Breweries replacing current sponsors Enterprise from the start of next season.
The Glasgow-based brewer has agreed to a three-year deal worth £1.2 million to the club.
North End chairman, Maurice Lindsay, said, "This is a fantastic deal for Preston North End.
“As one of the most northern English clubs and with our fantastic connections with Scotland throughout our successful history, a partnership with a big brand like Tennent's is one we are very pleased to be entering into.
"The new deal is a financial boost to us over a three-year period and I look forward to a long and fruitful partnership with this dynamic company. I very much look forward to toasting our first win of the new season with a pint of Tennent's.
Mike Lees, managing director of Tennent Caledonian Breweries, said, ""When Tennent's Lager was founded in 1885, Preston North End was already five-years-old, so both these institutions each enjoy a great deal of history and heritage.
"And as the brewers of Scotland's favourite pint and a longstanding supporter of Scottish football, we can't help but notice the Scottish connections with Preston North End - five Scottish managers since 1998; a Scottish captain in Callum Davidson and the Club where Scottish football legend Bill Shankly played on more than 300 occasions."
He added: Our sponsorship of Preston North End gives us a unique opportunity to associate Tennent's with one of the Football League's most prestigious clubs while, at the same time, supporting our aim of expanding Tennent's Lager in the North West of England.
North End boss Darren Ferguson will be hoping he can use some of the new cash to refresh his squad and improve on the lowly 17th-place finish they achieved last season.
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