Burnley FC have unveiled plans for the redevelopment of Turf Moor.
Clarets chief executive Paul Fletcher is leading the "Premier Plan", in conjunction with Burnley Borough Council and The Prince's Charities.
And he said: "If you dare to dream, dream big, and this is not just about Burnley Football Club, this is about the whole town of Burnley and potentially leaving a massive legacy brought on by promotion to the Premier League."
The proposals, which Fletcher expects will take two to three years to reach fruition, would see an innovative "StadiArena" stand erected in place of the David Fishwick Stand at Turf Moor.
In addition to its use for football, the stand would be employed to stage concerts and conferences.
The scheme would also require the relocation of Burnley Cricket Club to Towneley Park, while the run-down Weaver's Triangle district would be redeveloped for use as student accommodation and an entertainment complex.
Fletcher said: "On the basis of one idea involving the building of a new stand at the football club, this could become a much bigger idea shared by all parties.
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